What is a brand?
It is your voice. It is how you express what your company believes in and stands for. In this day and age, these things are undeniably important. A powerful brand drives passion and loyalty to your business.
Our branding solutions help you articulate what is important to you with distinction, clarity, and simplicity. We help establish the building blocks for your branded voice. We position the idea with creative solutions. We ultimately look at the truth in anything- where is it and how can you best express it. It’s about answering the big and bold questions of your business. If your customer asks, what is the purpose of this? What does it mean? The answer doesn’t need to be deeply socially conscious or complex. In reality, it’s often very simple. What is your voice?
Creating Your Strategy
We build our branding strategy on three core pillars. These are:
We always want to look at what else is out there in the industry. We often rank and isolate key competitors, pinpointing who is a direct competitor, who has a strongly-correlated product, and who has a similar vision or voice, if applicable. We want to take a big view of your industry and who else is playing in it.
The architecture of your brand is in its size and overall business approach. For example, a massive corporate enterprise with 50,000 employees is possibly more tactful and conservative compared to a small and scrappy upstart with something to prove and the flexibility to make it happen. Of course, these are just broad examples. Regardless, we want to look at your brand architecture to determine the best route forward.
We want to position your brand down a unique and advantageous channel. We look at all the things which make your product special and isolate the most impactful. What is your competitive advantage? What do you do differently than anyone else? What values do you represent and does your product or service portray those values? We conduct an exhaustive market placement survey to determine where we should focus our energy and how for it to perform at its peak potential.
A branded product exudes value. In an instant, a customer can see it, appreciate it, and connect it with the voice and message of the business. It is our job to make that connection powerful.
Picking out the words which shape you
We look at the heart of your identity- what does your business stand for? This is often communicated in four main areas:
The shapes and images making up who you are
Your brand is made up of (hopefully) hand-selected colors, shapes, and anything else having to do with visual design. In designing and developing your visual palette, you need to really POP- make an impact and stand out. There are three main areas we consider:
The brand logo is your watermark – your ubiquitous stamp which will represent everything your brand stands for in a single image. Make it count.
Brand guidelines are extremely important. They help build consistency whether you are promoting the brand on Facebook or on a massive banner. Certain guidelines will retain a cohesive visual palette for your brand.
A company’s communication with its clientele and partners is an important aspect of our operations. The way in which corporate communication takes place, can give or take points from the company’s image. The reputational effect its stationary system (business cards, folders, letterheads, envelopes, etc.), must be in line with the image and status we want our company to have.