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What is Brand ?
It is your voice. It is how you express what your company believes in and stands for. In this day and age, these things are undeniably important. A powerful brand drives passion and loyalty to your business.
Our branding solutions help you articulate what is important to you with distinction, clarity, and simplicity. We help establish the building blocks for your branded voice. We position the idea with creative solutions. We ultimately look at the truth in anything- where is it and how can you best express it. It’s about answering the big and bold questions of your business. If your customer asks, what is the purpose of this? What does it mean? The answer doesn’t need to be deeply socially conscious or complex. In reality, it’s often very simple. What is your voice?
Branding Experience
Creating Your Strategy.
We build our branding strategy on three core pillars.
Market Research
We always want to look at what else is out there in the industry. We often rank and isolate key competitors, pinpointing who is a direct competitor, who has a strongly-correlated product, and who has a similar vision or voice, if applicable. We want to take a big view of your industry and who else is playing in it.
Brand Architecture
The architecture of your brand is in its size and overall business approach. For example, a massive corporate enterprise with 50,000 employees is possibly more tactful and conservative compared to a small and scrappy upstart with something to prove and the flexibility to make it happen. Of course, these are just broad examples. Regardless, we want to look at your brand architecture to determine the best route forward.
Brand Position
We want to position your brand down a unique and advantageous channel. We look at all the things which make your product special and isolate the most impactful. What is your competitive advantage? What do you do differently than anyone else? What values do you represent and does your product or service portray those values? We conduct an exhaustive market placement survey to determine where we should focus our energy and how for it to perform at its peak potential.
Branding Experience
Creating Your Verbal Identity.
Picking out the words which shape you.
Brand Name
Your brand name is the initial spark. It needs to be resonant yet remain simple and concise. It must be an easily rememberable name. It should also stand as your domain name. What is the name of your brand?
Nomenclature
Once we establish the main naming, we need to connect the brand with different words and names. Our brand can have a distinct nomenclature system, words, and phrases to expand the brand’s voice and purpose.
Brand Signature
The brand signature is like the tagline- the key phrase which brings it all home. We seek to make a strong impression to convince our target audience that this product is for them.
Brand Voice
Capturing the right voice is pivotal. Go “off-brand” & risk capturing the wrong audience with the wrong words. Are we elegant & sophisticated, snarky & fun, casual & simple?
Branding Experience
Creating Your Visual Identity.
The shapes and images making up who you are.
Your brand is made up of (hopefully) hand-selected colors, shapes, and anything else having to do with visual design. In designing and developing your visual palette, you need to really POP- make an impact and stand out. There are three main areas we consider:
Brand Logo
The brand logo is your watermark – your ubiquitous stamp which will represent everything your brand stands for in a single image. Make it count.
Brand Guidelines
Brand guidelines are extremely important. They help build consistency whether you are promoting the brand on Facebook or on a massive banner. Certain guidelines will retain a cohesive visual palette for your brand.
Corporate Identity
The brand signature is like the tagline- the key phrase which brings it all home. We seek to make a strong impression to convince our target audience that this product is for them.
Digital Experience
Where do we start?
1
Let’s set up a meeting.
2
Make the right package for your needs.
3
Put it into action.
4
We deliver the End Project.
Digital Experience
Some Words From Our Clients
Ready to get started?
We can assist you in increasing your profits and boosting your traffic flow in pursuit of more and greater clients today. All it takes is a plan and the will to make it happen. Trust our team. We can get you there.